WhatsApp Automation
WhatsApp Business Chatbot and Automation That Closes the Response Gap
Most teams lose deals in the hours between a WhatsApp message arriving and someone replying. We build WhatsApp business chatbots and automation on the official Cloud API that qualify, answer, and route conversations in seconds, then hand the warm ones to a human with full context.
The Problem: WhatsApp Is Where Buyers Talk, but Your Team Cannot Keep Up
In LATAM and most of EMEA, WhatsApp is the default channel: customers expect a reply in minutes, not the next business day. A shared inbox with three agents breaks down past a few hundred conversations a week, FAQs eat 60 to 70 percent of agent time, and after-hours messages sit unanswered until morning. Generic chatbot builders bolt on stiff button menus that frustrate buyers and never connect to your CRM or order system.
How We Solve It: A WhatsApp Chatbot Wired Into Your Real Systems
We build on the official WhatsApp Cloud API, so you get verified business profiles, message templates, and no risk of bans from unofficial libraries. The chatbot uses a RAG layer over your own docs, catalog, and policies to answer in natural language, not canned scripts. It reads and writes to your CRM, calendar, and order database, so it can check stock, book a slot, or look up an order without a human touching it.
How It Works: Qualify, Resolve, Route, Escalate
An incoming message hits our webhook, gets classified by intent, and either resolves automatically or collects qualifying details before routing. The bot answers FAQs and pricing from your knowledge base, captures lead data into the CRM, and triggers follow-up sequences for no-shows or abandoned carts. When intent or sentiment crosses a threshold, it escalates to a human with the full transcript and a one-line summary, so no agent starts cold.
Why Nerai Labs: Production Messaging at Scale, Not a Prototype
Our founder built and shipped systems handling 50K+ daily executions at Pomelo, MercadoLibre, and Mercado Pago. We treat WhatsApp automation as production infrastructure: rate-limit handling, template approval, retry logic, audit logs, and human handoff that actually works. You own the WhatsApp Business Account and the data; we build, test against your real traffic, and hand over something your team can run.
How it works
- 01
Map
We audit your current WhatsApp volume, top intents, and the systems the bot must touch, then define which conversations automate and which escalate.
- 02
Build
We set up the Cloud API, message templates, and the RAG knowledge base, then wire the bot into your CRM, calendar, and order data.
- 03
Test
We run the bot against real conversation samples and a staging number, tuning intent classification and handoff thresholds before any customer sees it.
- 04
Launch
We go live with monitoring, audit logs, and a dashboard, then iterate on the flows that drive the most resolved conversations and qualified leads.
What you get
- First-response time on WhatsApp cut from hours to under 10 seconds, 24/7
- 60 to 70 percent of routine FAQs and order lookups resolved without an agent
- Every inbound lead captured and qualified into your CRM automatically
- Warm handoffs to humans with full transcript and summary, no cold starts
- After-hours and weekend messages answered and triaged instead of lost
- Official Cloud API setup with verified profile, templates, and no ban risk
Questions
Do you use the official WhatsApp Cloud API or an unofficial workaround?
We build only on the official WhatsApp Cloud API from Meta. That means a verified business profile, approved message templates, and no risk of your number getting banned. Unofficial libraries are cheaper to start but get accounts blocked, which we will not put your business on.
Will the chatbot connect to our CRM and order system?
Yes. The point of automation is acting on your real data, so we wire the bot into your CRM, calendar, catalog, and order database. It can check stock, book appointments, look up orders, and push qualified leads with full context, not just answer generic questions.
What happens when the bot cannot handle a conversation?
It escalates to a human based on intent, sentiment, or explicit request, and the agent receives the full transcript plus a one-line summary. No customer gets stuck in a loop, and no agent starts a conversation without context. You set the escalation rules.
How is this different from a button-menu chatbot builder?
Button-menu bots only handle paths you hardcoded and break the moment a customer phrases something differently. We use a RAG layer over your own documents and catalog, so the bot answers in natural language from your actual content and connects to live systems to take real actions.
Who owns the WhatsApp account and the data?
You do. We build on your WhatsApp Business Account and your infrastructure, so the number, templates, conversation data, and lead records stay yours. We hand over a documented system your team can operate, not a black box you have to rent from us.
